Browsing by Department "Mass Communications"
Now showing items 1-20 of 264
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A comparison of recruitment material sent to minority and non-minority applicants from four-year universities
(Texas Tech University, 2000-08)This study reports on an exploratory field experiment conducted using recruitment material from 52 four-year universities/colleges throughout the United States. The purpose of the study was to identify: (1) the number of ... -
A comparison of the information content of automobile advertising in magazines based on readers' gender, 1985-1996
(Texas Tech University, 1997-05)Not available -
A comparison of the logical and emotional impacts of the citizens of Houston and Dallas in regards to their NFL teams
(Texas Tech University, 2006-05)This study applies Aristotle’s theories of logos and pathos to the connections citizens have with the sports team in their city. Focus groups and in-depth interviews were used to determine the differences between the logical ... -
A content analysis measuring the trends of stories on management functions in relation to employee functions in company publications
(Texas Tech University, 1972-05)Not available -
A content analysis of African news stories on CNN World Report and U.S. commercial broadcast networks
(Texas Tech University, 1995-08)For many years, researchers and politicians have worried about negative images and stereotypes reported of Third World countries by Western news organizations. The concern extends to the Western media's emphasis on hard ... -
A content analysis of animal spokes-characters in print advertisement
(Texas Tech University, 2003-08)We are all familiar with spokes-character advertisements. Our mothers fed us baby food from bottles featuring the Gerber Baby, and we now eat foods promoted by the Keebler Elves and the Pillsbury Dough Boy. Spokes-characters, ... -
A content analysis of Green-Band and Red-Band trailers advertising R-rated feature films released in the United States in 2008
(2012-05)Content analyses of material in motion pictures considered inappropriate for young audiences have been conducted since the Payne Fund Studies in the 1930s, and content analyses of such material in film trailers have been ... -
A content analysis of news stories submitted to CNN World Report by former Soviet contributors during the periods 1990-91 and 1993-94
(Texas Tech University, 1999-05)Since it began in October 1987, CNN World Report has emphasized the importance of giving viewers a perspective from around the world. Flournoy (1992) quoted Stuart Loory, CNN World Report creator as saying, "It is the ... -
A content analysis of Viet Cong leaflets as propaganda, 1963-68
(Texas Tech University, 2003-05)Not available -
A descriptive study of information content in internet viewbar advertising
(Texas Tech University, 2002-05)Not available -
A descriptive study of information content in World Wide Web banner advertising
(Texas Tech University, 1998-08)Advertisers spend billions of dollars to communicate their messages to potential consumers every year. Television, magazine, newspaper, radio, outdoor, and direct mail are major media in which marketers usually spend ... -
A pilot study of galvanic skin response to motion picture violence
(Texas Tech University, 1975-05)Not available -
A qualitative study of typology in buffy the vampire slayer fanfiction
(2007-08)This study looks at a sample of fanfiction written by fans of the television show Buffy the Vampire Slayer. There has yet to be a more updated look at the types of fanfiction being written by more current fanfiction writers. ... -
A rhetorical analysis of selected fanatical speeches
(Texas Tech University, 1970-05)Not available -
A rhetorical analysis of the first ICASALS Symposium speeches
(Texas Tech University, 1970-08)Not available -
A study of advertising education in United States junior/community colleges
(Texas Tech University, 1973-05)Not Available. -
A study of public access to government sessions and records in Texas and its effect on newsmen
(Texas Tech University, 1972-05)Not Available.