Browsing by Department "Mass Communications"

A comparative analysis of college licensed educational radio stations with membership in National Public Radio and college licensed educational radio stations with membership in the Intercollegiate Broadcasting System

Childress, Janice Talbert (1983-05)

A comparative content analysis about athletes involved in sexual assault cases using situational crisis communication theory

Scruggs, Jourdan Braeon; 0000-0002-6443-0195 (2015-05)

Sexual assault in athletics has become a prevalent issue across college campuses (Benedict, Crosset, & McDonald, 1995). These sexual assaults cases have turned into public relations crises requiring those who serve as ...

A comparative study of the use and attitudes of local advertisement and Advertising Agencies toward standardized Outdoor advertising

Smith, Bruce M. (1975-05)

A comparison of recruitment material sent to minority and non-minority applicants from four-year universities

Gallegos, Rosa H. (Texas Tech University, 2000-08)

This study reports on an exploratory field experiment conducted using recruitment material from 52 four-year universities/colleges throughout the United States. The purpose of the study was to identify: (1) the number of ...

A comparison of the information content of automobile advertising in magazines based on readers' gender, 1985-1996

Burks, Nicole R (Texas Tech University, 1997-05)

Not available

A comparison of the logical and emotional impacts of the citizens of Houston and Dallas in regards to their NFL teams

Miller, Jennifer (Texas Tech University, 2006-05)

This study applies Aristotle’s theories of logos and pathos to the connections citizens have with the sports team in their city. Focus groups and in-depth interviews were used to determine the differences between the logical ...

A content analysis measuring the trends of stories on management functions in relation to employee functions in company publications

Sanders, Donald Carl (Texas Tech University, 1972-05)

Not available

A content analysis of African news stories on CNN World Report and U.S. commercial broadcast networks

Black, Sherry Lea (Texas Tech University, 1995-08)

For many years, researchers and politicians have worried about negative images and stereotypes reported of Third World countries by Western news organizations. The concern extends to the Western media's emphasis on hard ...

A content analysis of animal spokes-characters in print advertisement

Stallard, Tiffany Dawn (Texas Tech University, 2003-08)

We are all familiar with spokes-character advertisements. Our mothers fed us baby food from bottles featuring the Gerber Baby, and we now eat foods promoted by the Keebler Elves and the Pillsbury Dough Boy. Spokes-characters, ...

A content analysis of Green-Band and Red-Band trailers advertising R-rated feature films released in the United States in 2008

Lowry, Kent (2012-05)

Content analyses of material in motion pictures considered inappropriate for young audiences have been conducted since the Payne Fund Studies in the 1930s, and content analyses of such material in film trailers have been ...

A content analysis of Green-Band and Red-Band trailers advertising R-rated feature films released in the United States in 2008

Lowry, Kent (2012-05-16)

Content analyses of material in motion pictures considered inappropriate for young audiences have been conducted since the Payne Fund Studies in the 1930s, and content analyses of such material in film trailers have been ...

A content analysis of news stories submitted to CNN World Report by former Soviet contributors during the periods 1990-91 and 1993-94

Ward, Christa J. (Texas Tech University, 1999-05)

Since it began in October 1987, CNN World Report has emphasized the importance of giving viewers a perspective from around the world. Flournoy (1992) quoted Stuart Loory, CNN World Report creator as saying, "It is the ...