Browsing by Department "Mass Communications/Public Relations"
Now showing items 1-6 of 6
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Exploring the impact of internal public relations practices on employee participation in organizational citizenship behaviors: Social identity perspectives in organizational contexts
(2015-05)The purpose of this study was to examine how internal public relations practices encourage internal publics to participate in organizational citizenship behaviors within their organizations. To do so, this study proposed ... -
#SororityGirl: The sorority socialization process through the construction and maintenance of the individual and chapter sorority identity
(2017-08)Research on fraternity and sorority life has primarily consisted of quantitative reports by those outside the fraternity and sorority (collectively referred to as “Greek” or “Greek life”) community to evaluate negative ... -
Testing the effects of dialogic communication on attitudes and behavioral intentions related to polarized and non-polarized scientific issues
(2016-05)Despite its prominence in public relations literature, little research has examined the effects of dialogic communication. This project tested the effects of dialogue within a science context through two experiments. The ... -
The effects of gendered media primes on children's implicit attitudes of gender: attitudes toward girls, boys, and gender roles
(2018-08)Although numerous studies have investigated the effects of children’s programming on gendered socialization, research on the priming effects of gendered programming on children’s explicit and implicit attitudes toward ... -
The impact of motivation–experience congruence
(2014-12)Volunteers play a vital role in helping nonprofit organizations operate and achieve success. The purpose of this study, therefore, was to investigate factors that might contribute to developing strong organization–volunteer ... -
The importance of communicating stakeholder value: Examining the impact of value-driven company CSR communication on organization-public relationships, reputation and attitude
(2016-05)Despite a long line of research postulating that for a company to achieve positive outcomes from its CSR efforts, it must build relationships with stakeholders to understand what they value, there is limited guidance on ...