Texas Wine Marketing Research Institute
Visit the Texas Wine Marketing Research Institute website for more information.
Recent Submissions
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Gender Differences in Information Search
(Journal of Consumer Marketing, 2009) -
Gender as a Moderator of Reciprocal Consumer Behavior
(Journal of Consumer Marketing, 2009) -
A New Twist on Tradition
(Journal of Culinary Science and Technology, 2008) -
Consumer Attitudes towards Local Wines in an Emerging Region
(International Journal of Wine Business Research, 2008) -
Effects of Winery Visitor Group Size on Gratitude and Obligation
(Journal of Travel Research, 2008) -
Facets of Brand Equity and Brand Survival
(International Journal of Wine Business Research, 2008) -
Motivations of Young People for Visiting Wine Festivals
(Event Management, 2006) -
Gratuity Purchasing at Wineries
(International Journal of Wine Business Research, 2007)