An analysis of fashion opinion leadership: as an indicator of buying behavior among subscribers of cable television shopping channels

dc.creator	Leggett, Liza
dc.date.available	2011-02-18T20:53:29Z
dc.date.issued	1990-05
dc.identifier.uri	http://hdl.handle.net/2346/14969	en_US
dc.description.abstract	Not available
dc.format.mimetype	application/pdf
dc.language.iso	eng
dc.publisher	Texas Tech University	en_US
dc.subject	Consumer behavior -- United States	en_US
dc.subject	Teleshopping -- United States	en_US
dc.subject	Cable television advertising -- United States	en_US
dc.title	An analysis of fashion opinion leadership: as an indicator of buying behavior among subscribers of cable television shopping channels
dc.type	Thesis
thesis.degree.name	M.S.
thesis.degree.level	Masters
thesis.degree.discipline	Home Economics
thesis.degree.grantor	Texas Tech University
thesis.degree.department	Home Economics
thesis.degree.department	Family and Consumer Sciences
dc.degree.department	Home Economics	en_US
dc.rights.availability	Unrestricted.