The use and evaluation of eurectics as a pedagogy for motivating creative designs among architectural students
Gharaibeh, Anne A.
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Developed by Gregory Ulmer, euretics is a pedagogical approach that increases the possibility for creative work to be produced following exploration and metaphorical interpretation of abstract art. This dissertation tests the effect of euretics on the creativity of architectural student designs when using images of abstract expressionist paintings. These are compared with architectural designs using images of noted architectural projects as motivational tools. Creativity measures were assessed by Donald W. MacKinnon's five criteria of creativity used in his work on personality assessment. The criteria include: originality, adaptiveness of the design to reality, sustaining the concept, and aesthetic content, as well as creating new conditions and principles of human existence. The study also investigates whether the euretics method using abstract expressionist painting produces creative ideas more quickly than when students use familiar architectural projects or do not use any motivating images at all.