U.S Market Shares and Responses to Export Prices
MetadataShow full item record
U.S . cotton exports accounted for over 50 percent of U.S . cotton sold during 1986-1990. However, exports fluctuated from year to year in both quantity and U. S. foreign market shares . A market share model was used to estimate U.S. market share responsiveness to export price in nine major U.S. cotton importing regions . The model indicated that relative U.S. export prices had a significant impact on U. S. export market shares. U.S. cotton importing regions revealed different degrees of sensitiveness across countries to given changes in the relative prices. This study suggests that U.S. market shares could be increased by adopting specific marketing strategies for different U. S . cotton importing regions.