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dc.creatorLi, Sing-yi
dc.date.available2011-02-18T22:34:36Z
dc.date.issued1988-12
dc.identifier.urihttp://hdl.handle.net/2346/18472en_US
dc.description.abstractThe purpose of this study is to investigate the segmentation, attitudes and satisfaction of American-style fast-food patrons in Taipei, Taiwan, ROC. The study also examines the relationship between different age groups and buying characteristics (staying time, usage level, attitudes, and money spent in the fast-food restaurants). Results of the study show several characteristics of fast-food patrons. They are generally single, high-school age students with an annual income level of approximately US$1,200. They tend to stay at fast-food restaurants for 31-45 minutes, spending $1.75-$3.50 per visit. There are also indications to some probable differences between different age groups and selecting attitudes, usage level, staying time, and spending money. Generally, there is no significant difference between usage level and spending money.
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherTexas Tech Universityen_US
dc.subjectRestaurant management -- Taiwanen_US
dc.subjectFast food restaurants -- Rating of -- Taiwanen_US
dc.titleA survey of segmentation, attitude, and satisfaction of fastfood patrons in Taipei, Taiwan, R.O.C.
dc.typeThesis
thesis.degree.nameM.S.
thesis.degree.levelMasters
thesis.degree.disciplineHome Economics
thesis.degree.grantorTexas Tech University
thesis.degree.departmentHome Economics
thesis.degree.departmentFamily and Consumer Sciences
dc.degree.departmentHome Economicsen_US
dc.rights.availabilityUnrestricted.


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