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dc.creator | Onwuchekwa, Sunday Oji | |
dc.date.available | 2011-02-19T01:00:51Z | |
dc.date.issued | 1972-08 | |
dc.identifier.uri | http://hdl.handle.net/2346/22481 | en_US |
dc.description.abstract | Not Available. | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Texas Tech University | en_US |
dc.subject | Communication -- Methodology | en_US |
dc.subject | Persuasion (Psychology) | en_US |
dc.subject | Comparative advertising | en_US |
dc.subject | Advertising | en_US |
dc.title | Effects of one-sided versus two-sided communications with credible and non-credible sources | |
dc.type | Thesis | |
thesis.degree.name | M.A. | |
thesis.degree.level | Masters | |
thesis.degree.discipline | Mass Communications | |
thesis.degree.grantor | Texas Tech University | |
thesis.degree.department | Mass Communications | |
dc.degree.department | Mass Communications | en_US |
dc.rights.availability | Unrestricted. | |
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