Consumer preference for alternative milk packaging

Date
2014-08
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Abstract

This research evaluates consumers’ willingness to pay for products that are perceived as having “environmentally friendly” attributes. With the current trend of local dairies producing glass bottled milk all across the nation, the study focuses on glass bottled milk. The particular interest of this study is evaluating the consumer’s attitude toward glass bottled milk and how they respond to varying price points associated with the product.

Description
Keywords
Eco-label, Milk packaging, Local, Contingent valuation
Citation