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dc.creatorWilkins, James H.
dc.date.available2014-09-05T15:18:41Z
dc.date.issued1972-08
dc.identifier.urihttp://hdl.handle.net/2346/58989
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.subjectMarketing
dc.subjectMarketing -- Management
dc.subjectMarket segmentation
dc.titleA study of the feasibility of using Psychographic Data in identifying Market Targets
dc.typeDissertation
thesis.degree.nameDoctor of Business Administration
thesis.degree.levelDoctoral
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorTexas Tech University
thesis.degree.departmentBusiness Administration
dc.contributor.committeeMemberAmason, Robert D.
dc.contributor.committeeMemberBalsley, Howard L.
dc.contributor.committeeChairRyan, John A.
dc.rights.availabilityUnrestricted.


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