A comparative study of the use and attitudes of local advertisement and Advertising Agencies toward standardized Outdoor advertising
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Goodrich, Suanne (Texas Tech University, 1999-12)Sexual appeals in advertisements are quite common. Sexually appealing ads contain some form of nudity or suggestive content, and as such they have the potential to offend large numbers of individuals. Despite this fact, ...
Chen, Huey-Rong (1994-08)A content analysis was conducted in order to investigate whether the roles of women in Taiwanese advertising has kept pace with the progressive changes of women in society. It was hypothesized that there would be more ...
A comparison of the information content of automobile advertising in magazines based on readers' gender, 1985-1996 Burks, Nicole R (Texas Tech University, 1997-05)Not available