Not-for-profit theatre: A study in promotion
Date
1992-12
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Abstract
This work is based upon a five -month internship designed by Dr. Richard Weaver with the New Mexico Outdoor Drama Association. It was a means to allow for direct application of ideas and strategies for promotion of the arts in a carefully monitored educational environment. Therefore, this thesis is not a work of research. Instead it is a review of actual work and application of acquired information and theory.
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Keywords
New Mexico Outdoor Drama Association, Nonprofit organizations -- Marketing, Historical drama, American -- Marketing, Performing arts -- Public relations