Image branding in architecture
With the rise of non-store venue popularity, architecture must face the challenge of creating an environment that evokes an experience, coupled with image branding, that not only sells the product, but also physically populates the square footage with consumers. The facility will serve as a retail space for the solid color t-shirt company, American Apparel, as well as a container that architecturally facilitates image branding of the parent company. The site occupies a new single building location within Mockingbird Station in Dallas, Texas. Mockingbird Station, located along Highway 75 and Mockingbird Lane, serves as a mixed-use development integrating retail, entertainment, loft living, restaurants, and office spaces with pedestrian, vehicle, and Dart Line traffic. Target consumers of the area are composed of students of Southern Methodist University, residents of the Dallas Metroplex and nearby Highland Park, and vehicular traffic from State Highway 75.