Project Based Learning for University-Led Urban Regeneration: A Case Study on the Strategic Communication Campaign Class for the Sinchon Regeneration Project

Date

2020

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Abstract

The purpose of this study is to examine the effectiveness of PBL in a college AD/PR class. This class was run under the theme of 'Sinchon Regeneration Project' in the 'Seodaemun-gu & University Collaborative Project Program'. As a result of the pre-post surveys, the authors found a significant increase in the place attachment to Sinchon, which was considered as a critical variable in this program. This research is an important study with high practicality in the area of cultural content production education PBL. The PBL teaching method can contribute to enhancing the class satisfaction and strengthening the competitiveness of students in cultural content related majors.

Description

Keywords

Project Based Learning (PBL), AD/PR, Content Product Education, Brand Communication

Citation

Yoo, S., Jung, K., & Ryu, J. (2020) Project Based Learning for University-Led Urban Regeneration, The Journal of the Convergence on Culture Technology, 6, 207-215. https://doi.org/10.17703/JCCT.2020.6.2.207

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