Strategic orientation, organizational structure, and the management of market knowledge
Date
2008-08
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Publisher
Texas Tech University
Abstract
Knowledge management has gained the attention of scholars as a source of competitive advantage. Most work in knowledge appears as a theoretical discussion. This study represents an empirical examination of the relationship between a firm’s positional advantage and market knowledge management. Consistent with work in market orientation, strategic orientation and organizational structure appear as antecedents to market knowledge management. Using techniques associated with structural equation modeling, data collected from a survey are analyzed. Conclusions associated with the study’s findings, limitations, and future research are presented.
Description
Keywords
Strategic orientation, Market orientation, Knowledge management