A strategic planning model for the performance workshop (Taiwan): An internship report

Date

2002-08

Journal Title

Journal ISSN

Volume Title

Publisher

Texas Tech University

Abstract

Planning has always been considered as a basic management function. Since the late 1950s, strategic planning has come into use in the business realm. Soon, many nonprofit organizations in the United States followed the course of for-profit businesses and adopted the process for their needs. These practices, however, are mainly limited to the United States.

This dissertation is the first in-depth study of current management situation in Taiwan theatres. The intention of this study is to build a strategic planning model for a performance company in Taiwan. By implementing a strategic plan, the company can gain certain benefits. Furthermore, the planning processes and the model can be applied to or adapted for other theatres in Taiwan.

In order to fulfill the objective, this study combines theories and cases of strategic planning in nonprofit arts organizations from published resources with working experiences gained through an internship program at Performance Workshop, a nonprofit, nonprofessional, and mainstream theatre in Taiwan. This study analyzes the strengths, weaknesses, opportunities, and threats of the company. It points out possible objectives and draws up practicable action plans reflect these objectives for the theatre. This strategic planning model is presented to Performance Workshop for its consideration.

Description

Keywords

Performance art, Theater and society, Strategic planning

Citation