A crisis communication case study of American airlines flights 965, 1420, and 587

Date

2006-12

Authors

Condit, Barbee

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Abstract

Crisis communication and crisis response statements are vital in an organization’s attempt to maintain a positive image. This study investigates crisis response strategies following American Airlines disasters. The framework for this study uses response strategies by Coombs. Research indicates various response strategies employed by those organizations that are confronted with a crisis. This study offers guidelines to assist the airline industry in crisis communication efforts.

Description

Keywords

Airplane crash, Communication, Airlines

Citation