Understanding the neurodynamic process of decision-making for mobile application downloading

dc.creatorParmar, Harshit (TTU)
dc.creatorDavis, Fred (TTU)
dc.creatorWalden, Eric (TTU)
dc.date.accessioned2023-03-14T16:06:58Z
dc.date.available2023-03-14T16:06:58Z
dc.date.issued2022
dc.description© 2022 Parmar et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.en_US
dc.description.abstractIn this article, we try to explore and understand the neurodynamics of the decision-making process for mobile application downloading. We begin the model development in a rather unorthodox fashion. Patterns of brain activation regions are identified, across participants, at different time instance of the decision-making process. Region-wise activation knowledge from previous studies is used to put together the entire process model like a cognitive jigsaw puzzle. We find that there are indeed a common dynamic set of activation patterns that are consistent across people and apps. That is to say that not only are there consistent patterns of activation there is a consistent change from one pattern to another across time as people make the app adoption decision. Moreover, this pattern is clearly different for decisions that end in adoption than for decisions that end with no adoption.en_US
dc.identifier.citationParmar H, Davis F, Walden E (2022) Understanding the neurodynamic process of decision-making for mobile application downloading. PLoS ONE 17(12): e0278753. https://doi.org/10.1371/journal.pone.0278753en_US
dc.identifier.urihttps://doi.org/10.1371/journal.pone.0278753
dc.identifier.urihttps://hdl.handle.net/2346/91810
dc.language.isoengen_US
dc.subjectdecision makingen_US
dc.subjectFunctional magnetic resonance imagingen_US
dc.subjectHemodynamicsen_US
dc.subjectVisual cortexen_US
dc.subjectAmygdalaen_US
dc.subjectCerebellumen_US
dc.subjectSensory perceptionen_US
dc.titleUnderstanding the neurodynamic process of decision-making for mobile application downloadingen_US
dc.typeArticleen_US
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