A descriptive study of information content in World Wide Web banner advertising

Advertisers spend billions of dollars to communicate their messages to potential consumers every year. Television, magazine, newspaper, radio, outdoor, and direct mail are major media in which marketers usually spend advertising money. However, since the Intemet began to develop several years ago, businesses have discovered they can advertise to the Intemet community at a fraction of the cost of traditional advertising media by building Web advertising content of their products or services. More and more advertisers allocate their advertising budgets to invest on Intemet advertising. The Internet has become a new advertising medium that grows increasingly.