The Millennial Juror

The impact the so-called “Generation Y” or “Millennial” population is having on society at large makes it more important than ever for lawyers to understand the effect that they are having on how to communicate with jurors. This article analyzes how best to communicate with a whole new generation of jurors, keeping in mind how these jurors have come of age, how they expect to receive information, and what influences their decision-making. Since inter-generational differences are often blamed for breakdowns in communication, trial lawyers who devise their communication strategy with the unique traits and expectations of the Gen Y juror in mind are in a much better position to influence both the attitudes and decision-making of this new breed of juror.