Emerging wine market in the Dominican Republic: Consumer market analysis

Date

2013

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Existing wine literature focuses largely on developing wine producing countries, often, overlooking markets that are not wine producing regions. These markets, however, may comprise, lucrative markets for export. The current study seeks to gain insights into one such market. Specifically, the study focuses on wine consumer behavior and wine market analysis in the Dominican, Republic. Quantitative methodology incorporated a consumer survey conducted through supermarkets, and liquor stores intercepts in the Dominican Republic. Additionally, secondary data were used for market analysis. © 2013 UniCeSV, University of Florence. Production and hosting by Elsevier B.V. All rights reserved.

Description

cc-by-nc-nd

Keywords

Consumer analysis, Dominican Republic, Emerging wine market

Citation

Velikova, N., Murova, O., & Dodd, T.H.. 2013. Emerging wine market in the Dominican Republic: Consumer market analysis. Wine Economics and Policy, 2(2). https://doi.org/10.1016/j.wep.2013.07.001

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