Communicating data: interactive infographics, scientific data and credibility

Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals’ predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as source attribution, to judge the credibility of shown data, whereas their comprehension level did not relate to perception of data credibility. We discussed the implications for science communicators and design professionals.