Visualizing agriculture: Data visualizations in agricultural communications

dc.contributor.committeeChairGibson, Courtney
dc.contributor.committeeChairFischer, Laura
dc.contributor.committeeMemberMcCord, Amber
dc.creatorSchroeder, Elizabeth
dc.date.accessioned2022-05-18T16:22:00Z
dc.date.available2022-05-18T16:22:00Z
dc.date.created2022-05
dc.date.issued2022-05
dc.date.submittedMay 2022
dc.date.updated2022-05-18T16:22:01Z
dc.description.abstractAgricultural communicators play a vital role in communicating agricultural topics and issues to consumers. As involvement decreases, more misinformation and distorted perceptions of the agricultural industry emerge. Communicators can use visual communications to enhance the interpretation, comprehension, and recall of information. This study uses three unique yet interconnected studies to create a clear understanding of visual communications, how it is currently being used to inform consumers and how communicators can improve communication techniques to educate and inform consumers. An in-depth literature review defined, explored, and synthesized prior literature regarding visual communications, data visualizations, and infographics. The second and third phases analyze the agricultural infographics shared by U.S. agricultural organizations and investigate the data visualizations used to present data in an agricultural infographic. Overall, visual communications, especially infographics, were an effective tool to communicate complex information to consumers. This study found pictographs to be the most effective data visualization for agricultural communicators to use in infographics, increasing consumer information recognition.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2346/89300
dc.language.isoeng
dc.rights.availabilityAccess is not restricted.
dc.subjectAgricultural Communications
dc.subjectInfographics
dc.subjectData Visualizations
dc.titleVisualizing agriculture: Data visualizations in agricultural communications
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentAgricultural Education Communications
thesis.degree.disciplineAgricultural Communications
thesis.degree.grantorTexas Tech University
thesis.degree.levelMasters
thesis.degree.nameMaster of Science

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