#FromTheArchives: An Assessment of a Successful Social Media Program in an Academic Archives

dc.creatorWeaver, Robert G. (TTU)
dc.date.accessioned2022-07-25T19:30:46Z
dc.date.available2022-07-25T19:30:46Z
dc.date.issued2022
dc.description© Robert G. Weaver. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.en_US
dc.description.abstractAcademic archives can seem intimidating to the public at large. Accessing and enjoying their contents is, for some, a foreign experience. Even when archives leverage extensive fiscal and technological resources to make their materials available as well-organized, online digital collections, this perception often persists. In 2013, the Southwest Collection/Special Collections Library (SWC) at Texas Tech University (TTU) began an extensive Web 2.0 outreach program designed to overcome that perception for researchers other than TTU students and faculty. Using social media allowed the SWC to creatively and successfully rethink and reframe connections to the nonresearcher public. This article identifies the origin and breadth of that success by walking through the implementation of a comprehensive social media outreach program and providing a qualitative and quantitative assessment of its success, with an eye toward how the SWC and other archives might reframe the use of social media in the future.en_US
dc.identifier.citationRobert G. Weaver; #FromTheArchives: An Assessment of a Successful Social Media Program in an Academic Archives. The American Archivist 1 March 2022; 85 (1): 202–222. doi: https://doi.org/10.17723/2327-9702-85.1.202en_US
dc.identifier.urihttps://doi.org/10.17723/2327-9702-85.1.202
dc.identifier.urihttps://hdl.handle.net/2346/89940
dc.language.isoengen_US
dc.subjectWeb 2.0en_US
dc.subjectSocial Mediaen_US
dc.subjectOutreachen_US
dc.subjectEngagementen_US
dc.subjectAcademic Archivesen_US
dc.title#FromTheArchives: An Assessment of a Successful Social Media Program in an Academic Archivesen_US
dc.typeArticleen_US

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