Mixed emotions, meaning-making, and consumer well-being outcomes

dc.contributor.committeeChairLaverie, Debra
dc.contributor.committeeMemberThomas, Rodney
dc.contributor.committeeMemberMcDonald, Robert
dc.creatorCann, Adam T
dc.date.accessioned2021-08-03T20:14:23Z
dc.date.available2021-08-03T20:14:23Z
dc.date.created2021-05
dc.date.issued2021-05-06
dc.date.submittedMay 2021
dc.date.updated2021-08-03T20:14:24Z
dc.description.abstractEmotions can influence consumer decision-making and behavior in many ways, but complex emotional states like mixed emotions have not received the same attention as emotions such as happiness and sadness. Additionally, consumer meaning-making processes and their contributions to well-being may be an important area for marketers to understand as consumption with ultimate aims like personal growth and development remain common. The current research explores how mixed emotions and meaning-making may influence both attitudes about a product and consumer well-being. In two studies, the role of mixed emotions and the presence of meaning were not found to influence product attitudes or consumer well-being following an advertisement. Limitations of these studies and potential future directions for research are discussed.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2346/87479
dc.subjectmarketing, emotions, mixed emotions, well-being, meaning-making, consumer behavior
dc.titleMixed emotions, meaning-making, and consumer well-being outcomes
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentMarketing
thesis.degree.disciplineBusiness Administration
thesis.degree.grantorTexas Tech University
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy

Files

Original bundle

Now showing 1 - 1 of 1
Loading...
Thumbnail Image
Name:
CANN-DISSERTATION-2021.pdf
Size:
523.35 KB
Format:
Adobe Portable Document Format

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
LICENSE.txt
Size:
1.84 KB
Format:
Plain Text
Description: