The objective of this study was to develop a method to combine qualitative and quantitative components of the value of cotton breeding lines and varieties for selection purposes. A model has been developed that can be used to compare the variability as well as expected net returns when considering both yield and fiber characteristics across any number of specified cotton varieties. The model is being further developed to be made available in a user friendly software package for producers, breeders, and other interested parties in the industry. This presentation consists of an application of the model and software using a sample of commercial cotton varieties.