Assessment of the strength and weakness of production design platforms in arts and entertainment management

Based on the video production industry's growing importance in commercial and public applications, as well as its crucial role in the entertainment industry, the choice of video editing software has become a professional problem that needs to be addressed. Higher education has recognized this need, offering various programs with coursework focusing on video production. However, the choice of video editing software and its pedagogy varies from school to school. Three major software packages, Final Cut Pro X, Adobe Premiere, and DaVinci Resolve, have a significant or growing market share, leading to an ongoing debate among companies, video sites, and academics about which software is better. This dissertation provides a comparative analysis of these three video editing software packages, examining their strengths and weaknesses, and discussing which factors video editors should consider when choosing a platform. The research includes a survey of professional video producers' opinions, revealing their software preferences, challenges, and opinions on the future of video editing software. In this paper, the author examines the preferences of video editors regarding the use of different video editing software, specifically Adobe Premiere Pro, Final Cut Pro X, and DaVinci Resolve. The study was based on survey responses from a sample of video editors. The results reveal that Adobe Premiere Pro has the largest userbase, with 88.8% of respondents primarily using it at their organization/work, while Final Cut Pro X and DaVinci Resolve are used by less than 4% of respondents at their organization/work. However, for personal or freelance work, 35.5% of respondents use Final Cut Pro X exclusively. The study also highlights the importance of selecting appropriate software packages for video editing efficiency and collaboration processes. The author identifies several factors that influence users' preference, including user interface, speed performance, color grading performance, and use on Mac and Windows. Final Cut Pro X outperformed Adobe Premiere Pro and DaVinci Resolve in terms of user interface and speed performance, while DaVinci Resolve is the most loved software for color grading. The study suggests that Adobe Premiere Pro's dominance is mainly due to its team-based project and collaboration with other software, such as After Effects, Illustrator, and Photoshop, in the Adobe Creative Suite.