Why learning to smile like Boris Johnson should be top of Keir Starmer and Rishi Sunak’s to-do lists

Date

2023

Journal Title

Journal ISSN

Volume Title

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Abstract

Personality is not everything in politics, but it can go a long way. The UK’s next general election, set to take place in 2024, is already shaping up to be a “battle of the dull”. The prime minister, Rishi Sunak, may not have presided over quite the same level of chaos as Boris Johnson but nor does he have the personality of the man who led the Conservatives to election victory in 2019. Meanwhile, the Labour party’s leader, Sir Keir Starmer, is also widely described as being boring. British voters will likely face a choice between leaders who lack charisma or are seen as managerial –between courtroom (Starmer) and boardroom (Sunak). Our recent research suggests that party leaders are well served by paying attention to their personal appeal as the election approaches –particularly the way they smile.

Description

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

Keywords

Boris Johnson, Keir Starmer, Rishi Sunak, Affiliative Smiles, Emotional Response, Reward Smiles

Citation

Senior, C., Bucy, E. P., & Lee, N. (2023, May 30). Why learning to smile like Boris Johnson should be top of Keir Starmer and Rishi Sunak’s to-do lists. The Conversation. https://theconversation.com/why-learning-to-smile-like-boris-johnson-should-be-top-of-keir-starmer-and-rishi-sunaks-to-do-lists-203947

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