Why learning to smile like Boris Johnson should be top of Keir Starmer and Rishi Sunak’s to-do lists

dc.creatorSenior, Carl
dc.creatorBucy, Erik P. (TTU)
dc.creatorLee, Nick
dc.date.accessioned2023-08-08T18:00:57Z
dc.date.available2023-08-08T18:00:57Z
dc.date.issued2023
dc.descriptionThis work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.en_US
dc.description.abstractPersonality is not everything in politics, but it can go a long way. The UK’s next general election, set to take place in 2024, is already shaping up to be a “battle of the dull”. The prime minister, Rishi Sunak, may not have presided over quite the same level of chaos as Boris Johnson but nor does he have the personality of the man who led the Conservatives to election victory in 2019. Meanwhile, the Labour party’s leader, Sir Keir Starmer, is also widely described as being boring. British voters will likely face a choice between leaders who lack charisma or are seen as managerial –between courtroom (Starmer) and boardroom (Sunak). Our recent research suggests that party leaders are well served by paying attention to their personal appeal as the election approaches –particularly the way they smile.en_US
dc.identifier.citationSenior, C., Bucy, E. P., & Lee, N. (2023, May 30). Why learning to smile like Boris Johnson should be top of Keir Starmer and Rishi Sunak’s to-do lists. The Conversation. https://theconversation.com/why-learning-to-smile-like-boris-johnson-should-be-top-of-keir-starmer-and-rishi-sunaks-to-do-lists-203947en_US
dc.identifier.urihttps://theconversation.com/why-learning-to-smile-like-boris-johnson-should-be-top-of-keir-starmer-and-rishi-sunaks-to-do-lists-203947
dc.identifier.urihttps://hdl.handle.net/2346/95297
dc.language.isoengen_US
dc.subjectBoris Johnsonen_US
dc.subjectKeir Starmeren_US
dc.subjectRishi Sunaken_US
dc.subjectAffiliative Smilesen_US
dc.subjectEmotional Responseen_US
dc.subjectReward Smilesen_US
dc.titleWhy learning to smile like Boris Johnson should be top of Keir Starmer and Rishi Sunak’s to-do listsen_US
dc.typeArticleen_US

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