Market components to understand the dynamics of the Mexican communications media in 2014 Elementos del mercado para comprender la dinámica de la industria mexicana de los medios de comunicación

Abstract

This paper describes the Mexican media industry from the perspective of economics and media management. The study outlines some of the macroand microeconomic factors that serve to understand the offers being made by communications entrepreneurs and the media consumption by the audiences. It is a study that applies the economic theory of the media to empirically describe the current state of the industry.

Description

cc-by-nc-nd

Keywords

Concentration, Economy of the media. (Source: Unesco Thesaurus)., Industry, Market, Media, Mexico

Citation

Gutierrez-Renteria, M.E.. 2014. Market components to understand the dynamics of the Mexican communications media in 2014 Elementos del mercado para comprender la dinámica de la industria mexicana de los medios de comunicación. Palabra Clave, 17(4). https://doi.org/10.5294/pacla.2014.17.4.9

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