Measuring the effects of comedy news programming: An agenda setting experiment

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dc.contributor.committeeChairGring, Mark A.
dc.contributor.committeeMemberLangford, Catherine L.
dc.creatorRobinson, Nick W.
dc.date.available2014-06-25T21:58:25Z
dc.date.issued2014-06
dc.description.abstractIn an experimental design, the researcher exposed participants to clips about the same issues from hard and soft news sources. Participants were asked to rate the importance of the issue as a national priority and complete measures of source credibility and attentiveness. Results indicate that although participants perceived soft news as less credible than hard news, both sources had similar agenda setting effects. Implications of these findings are discussed.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/2346/58598
dc.language.isoeng
dc.subjectSoft news
dc.subjectThe Daily Show
dc.subjectImmigration
dc.subjectVeterans' affairs
dc.subjectComedy news
dc.subjectElaboration likelihood model (ELM)
dc.subjectAgenda-setting
dc.titleMeasuring the effects of comedy news programming: An agenda setting experiment
dc.typeThesis
thesis.degree.departmentCommunication Studies
thesis.degree.disciplineCommunication Studies
thesis.degree.grantorTexas Tech University
thesis.degree.levelMasters
thesis.degree.nameMaster of Arts

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