Puffery/information content of U. S. automakers' advertising: an analysis from 1981 to 1992

Files
31295008460296.pdf (2.17 MB)
Date
1994-05
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Abstract
Description
Keywords
Advertising -- Automobiles -- United States
Citation
URI
http://hdl.handle.net/2346/60979
Collections
Electronic Theses and Dissertations