Predicting the effect of digital conversion on U.S. television stations
Date
2002-08
Authors
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Publisher
Texas Tech University
Abstract
The study investigated the effect of the conversion from analog to digital transmission at television stations across the United States. This effect was studied based on Oliver's model of how organizations respond to outside pressures or influences.
Based on the findings, there was a close relationship in several areas between the Oliver model and television station response. This was most notable for religious and low-power stations. Those areas where the model did not fit as well were best explained by factors of causation and context, along with Greve's theory of mimetic adoption.
Description
Keywords
Digital communications -- United States, Digital television -- United States, Digital television -- Economic aspects, Integrated services digital networks, Television -- Receivers and reception, Television stations -- Economic aspects, High definition television -- United States, Television display systems, Digital television -- Social aspects, Television bandwidth compression