Banking characteristics and services preferred by Lubbock consumers

Date

1993-08

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Abstract

Identifying changes in thoughts, beliefs and motivations of consumers is an integral part to revising and developing a marketing/advertising campaign. American State Bank has commissioned a research study for the last six years. The 1992 study looks at banking habits and values and lifestyles. The results indicate convenience is the most important factor when choosing a bank and the majority of respondents are satisfied with their present bank. There are no differences between bank consumers when respondents are compared using values and lifestyles.

Description

Keywords

Banks and banking -- Texas -- Lubbock -- Public opinion, Bank marketing -- Texas -- Lubbock, Consumers’ preferences -- Texas -- Lubbock

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