In it together: A qualitative case study of advocacy communication in a community mental health clinic

The purpose of this qualitative case study is to analyze communication surrounding mental illness stigma and advocacy by stakeholders at a community mental health clinic. Through a cyclical, participatory methodology, this study sought to understand and identify advocacy communication strategies that are culturally appropriate for the community being served. The research sample consisted of internal and external stakeholders of a community mental health clinic, and data were collected in the form of in-depth interviews, focus groups, and ethnographic field observations. The results of this study can serve as a guide for advocacy communication strategies aimed at lowering barriers to accessing mental health services and increasing levels of mental health literacy. This is accomplished through a series of advocacy strategy suggestions based on the cultural premises that summarize the participants’ perceptions of the community. Through approaching this dissertation from a community-based participatory (CBPR) orientation, this study also offers communication scholars a concrete CBPR methodological framework through which to engage with communities.