Browsing by Author "Jones, Robert Paul (TTU)"
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Item Do food delivery apps influence food waste generation? A stimulus-organism-behavior-consequence (SOBC) exploration(2024) Islam, Shabab Absarul; Jones, Robert Paul (TTU); Akhi, Asma Azad (TTU); Talukder, Md. ShamimPurpose Food waste in the hospitality sector has emerged as a global concern. Various technology-driven online food services such as the food delivery apps (FDA) contribute to hospitality food waste. FDA users might behave irresponsibly by ordering more foods than required which may lead to food waste generation. To date, limited studies have been attempted to understand how consumers’ over-ordering behavior through FDA result in hospitality food waste. Design/methodology/approach The authors used partial least squares structural equation modeling (PLS-SEM) to analyze survey data from 248 FDA users. Findings The results indicated that perceived convenience and trust positively influence consumers' attitude toward FDA, which in turn promotes over-ordering behavior. Interestingly, the anticipated positive relationship between price advantage and attitude toward FDA was not supported by the data. Furthermore, the authors confirmed that over-ordering behavior contributes to food waste, an outcome that has crucial implications for both the hospitality sector and sustainability efforts. Originality/value The current study employs the stimulus-organism-behavior-consequence (SOBC) theory to investigate the catalysts and consequences of over-ordering behavior via FDA. This study thus highlights the importance of the SOBC model in understanding consumer behavior.Item Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model(2022) Rakib, Mohammad Abu Nasir (TTU); Chang, Hyo Jung Julie (TTU); Jones, Robert Paul (TTU)Communication utilizing proper message framing is a crucial component in the promotion of sustainability and other related activities. Additionally, engaging all stakeholders in sustainable communication and endeavors is proven to be essential to corporate success. This is especially true for textile and apparel retailers, as they strive to gain competitive advantages through the incorporation of sustainability in their communication with their stakeholders. Therefore, promotional activities consisting of different message framing types can be a profitable way to reach, inform, and persuade consumers to engage in sustainable activities and to support corporate sustainability initiatives. Based on two theoretical foundations, the social cognitive theory and the dual-process model, this study investigates how different aspects of sustainability and message framing can persuade textile and apparel consumers to engage in sustainable behavior. The findings of this study demonstrated that each message framing type significantly influences the consumers’ emotion. Further, when the textile and apparel consumers purchase sustainable products, as a result of conscious decision-making or without much thought put into the buying decision, the act of buying sustainable products per se compels the consumers to make sustainable choices in the future.