Consumer Valuation of Thanksgiving Items and the Role of Organic Certifications

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dc.creatorSarasty, Oscar (TTU)
dc.creatorAmin, Modhurima Dey (TTU)
dc.date.accessioned2024-01-02T15:25:41Z
dc.date.available2024-01-02T15:25:41Z
dc.date.issued2023
dc.description© The Author(s), 2023. Published by Cambridge University Press on behalf of the Southern Agricultural Economics Association. cc-by-nc-nd
dc.description.abstractPrevious research links organic purchasing motivations to personal and family health. We conduct a national survey to explore whether this preference intensifies when preparing family meals, especially during Thanksgiving. We find that approximately 83% of consumers change their consumption habits for Thanksgiving, with a notable preference for organic products. Results from the choice experiment indicate willingness to pay premiums for Thanksgiving-themed items, especially those with USDA-certified organic or certified naturally grown labels. These findings underscore policy initiatives that strengthen consumer understanding of organic certifications and support producers in securing them, capitalizing on the seasonal demand surge.
dc.identifier.citationSarasty, O., & Amin, M.D.. 2023. Consumer Valuation of Thanksgiving Items and the Role of Organic Certifications. Journal of Agricultural and Applied Economics, 55(4). https://doi.org/10.1017/aae.2023.32
dc.identifier.urihttps://doi.org/10.1017/aae.2023.32
dc.identifier.urihttps://hdl.handle.net/2346/97264
dc.language.isoeng
dc.subjectConsumer demand
dc.subjectorganic labels
dc.subjectthanksgiving
dc.subjectwillingness to pay
dc.titleConsumer Valuation of Thanksgiving Items and the Role of Organic Certifications
dc.typeArticle

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