Understanding the effects of textual representational alignment on user search and stopping behavior

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dc.contributor.committeeChairBrowne, Glenn J.
dc.contributor.committeeMemberJones, Donald R.
dc.contributor.committeeMemberSong, Jaeki
dc.contributor.committeeMemberWalden, Eric A.
dc.creatorLucus, David Jon
dc.date.accessioned2022-04-06T14:27:50Z
dc.date.available2022-04-06T14:27:50Z
dc.date.created2016-08
dc.date.issued2016-08
dc.date.submittedAugust 2016
dc.date.updated2022-04-06T14:27:51Z
dc.description.abstractUser reviews have become a standard source of textual information that can be accessed during an information search. Prior research has identified several content-related attributes of user reviews (review length, extremeness, etc.) that make user reviews helpful to users; however, this research has neglected how this information is consumed by the user. Psychological research has suggested that different textual representations (narrative or expository) are consumed differently by users based on the users’ domain knowledge. In the present research, an experiment was conducted to examine how a user’s search pattern (breadth-of-search and depth-of-search) and his information search termination pattern are affected by different alignments between the textual representations (narrative and expository) and the user’s domain knowledge. A search product (digital cameras) and an experience product (music compact disk) were tested. Findings suggest that if a user’s domain knowledge is aligned correctly with a textual representation (High Domain Knowledge/Expository or Low Domain Knowledge/Narrative) he will have a deeper and broader search than a user who is misaligned (High Domain Knowledge/Narrative or Low Domain Knowledge/Expository). Limitations and areas for future research are discussed.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttps://hdl.handle.net/2346/88975
dc.language.isoeng
dc.rights.availabilityAccess is not restricted.
dc.subjectInformation Search
dc.subjectTextual Processing
dc.subjectTextual Comprehension
dc.subjectSearch Termination
dc.subjectStopping Rules
dc.subjectUser Reviews
dc.titleUnderstanding the effects of textual representational alignment on user search and stopping behavior
dc.typeThesis
dc.type.materialtext
thesis.degree.departmentInformation Systems and Quantitative Sciences
thesis.degree.disciplineManagement Information Systems
thesis.degree.grantorTexas Tech University
thesis.degree.levelDoctoral
thesis.degree.nameDoctor of Philosophy

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